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Founded by father and son team, Harry and Ralph Rossdeutscher, Natura was created out of a desire to solve the mystery behind having a healthier, more abundant lifestyle. As research led to the discovery of just how much a quality night’s sleep contributed to a productive daily lifestyle, Natura’s founders searched for a solution that would help people sleep well in order to live better.


As a result, in 1994, Natura World, Inc was born.


Rossdeutscher and Son found that, while many mattresses on the market looked plush and luxurious and even felt comfortable when tested in the store, these mattresses failed to address the more serious long term issues such as continual back pain, restless sleep, and waking up groggy and tired. They discovered that consumers were in need of healthy sleep in order to respond to the demands of the day. The Rossdeutscher team set out to create a total sleep solution with benefits that were more than just “skin deep.”

Researching how the body moves and body activity during sleep, they created a bed that was designed to work with the body, not against it. Their Classic IV bed with its patented Double Slat Technology was an immediate success. The bed was received enthusiastically by consumers and was both endorsed and recommended by the Canadian Physiotherapy Association. This started the ball rolling towards the creation of a luxurious, healthy line of natural bedding, as well as the manufacturing of numerous innovative sleep enhancing products to help people wake up to a better day.

Why you should feel good about sleeping on Natura
We want to inspire you to live a better life by just being better to yourself. What we offer: a sleep and health makeover that celebrates the most important thing in life: YOU!
There is only one of you in this world and it’s up to you to honor that existence. We can help!
Company Philosophy:  The answer is always a good night’s sleep
“We just love our new Solace mattress. We've had it for 2 months now and it is so much more than we ever dreamed possible. It offers more comfort and support than any inner-spring mattress ever did. My husband doesn't toss and turn anymore. We both sleep soundly and feel completely rested in the morning with no more stiffness. Thank you for your wonderful mattress."
Phyllis, via email from Canyon Run, El Paso

Sleep Philosophy: Super-natural is super-good
"I just purchased the Eco Haven mattress & foundation. I set them in the master bedroom. I took a break and waited for my sheets to be dried & I went upstairs to find my black Lab on the the mattress out like a light. I said to myself this is going to be a great mattress if Harry,(my black lab),can be this comfortable.He was right its a great mattress. keep up the good work.
Frank, via email from Brockton

Manufacturing Philosophy: Sleep good, feel good
“My new bed arrived on Tuesday and it is AMAZING!!! After sleeping on it only a couple of nights, my hips already feel SO much better! THANK YOU SO SO SO SO MUCH!!!! I think this is a magical healing bed. Love love love love love it! I am including a photo--the Eco Haven Queen, just set up. I am so inspired that I think this may end up calling for a bedroom remodeling/rearrangement. THANK YOU!!!"
Georgia Dawes, Facebook Contest Winner

Innovation Philosophy: Sleeping should be multi-sensory
“I keep looking around the market, and Natura is preoccupied with providing its customers a comfortable and healthy experience. Those who have already discovered us are in a deep comfortable sleep. But were still innovating.”
Francois Martel, Sales Rep (a.k.a. Le Grand F)

Charity Philosophy: Real life comes before everything else
"I’m very concerned about environmental issues and the negative effects which will affect the world for years to come. Working here gives me a sense of satisfaction that I'm helping Natura make the world better off environmentally.”
Thad Clark, Sales Rep (a.k.a Wharf Rat)




Natura's Ongoing Mission and Vision



“To help our customers achieve a superior night's sleep, alleviate pain, and increase comfort through unique and exceptional sleep systems that aid overall health and well-being. With our commitment to excellence in service, quality, and attention to detail, we will serve our customer with the greatest care, with the intention of helping them sleep better and live better.”


To achieve excellence individually and corporately in relationships, products, and service in obedience to God's word. To be the leader in our areas of expertise through rapid and continual improvement